Marketing films is not an easy task. If you want to stand out from the
crowd, do something remarkable, be ambitious with your marketing goals,
work with experts. Most of the time film makers put more efforts, time and
money for the production of a film instead of marketing and promotion of the
film. Promotion budget should be two, three or many times more than the
production budget for the success of the film. This is the main pitfall of some
Below are some strategies & ideas for creating an exceptional online marketing
campaign for your upcoming movie.
1) Pre Launch Video – It is an effective tool for summing up interest and
seeding your trailer online. They’re relatively inexpensive, and you aren’t
charged if the viewer clicks ‘skip’ within the first five seconds.
2) Facebook Page– Make your facebook page interactive by attractive page
designing to engage attention of the visitors. Make use of the huge
amount of space that Facebook offers you to brand your page.
3) Use Press Junkets – Don’t limit yourself to journalists – they’re not the
only people who can create buzz around your film. While the main
journalists and critics will be key, you may also want to experiment with
inviting influential bloggers and fans to the event. One tactic may be to
run a ‘mini press junket’ in all of the major cities that you’re planning to
4) Google Adwords- Every day, there are millions of searches made in
Google for film and TV show recommendations. One of the quickest
ways of reaching this audience of potential viewers is through Google
5) Facebook Advertising – Facebook Advertising can be very effective
when done correctly. The main point is that you must understand
what does and doesn’t work on Facebook. Facebook Ads are really
effective if your adverts are genuinely shareable.